About China
The Chinese market is a major market that cannot be ignored. However, it is a very difficult market to enter in and the success is not awaiting you around the corner without a well-thought business strategy! For this, we are closely collaborating with long term partners located in Beijing and Shanghai.
Challenges
Huge country
Beijing, Shanghai, Guangzhou, Xi’An are cities – for example – located within several hours by plane from each other!
High technical expectation at a very low cost
A total support is expected (even beyond the scope of your own products). Furthermore, services and software should be “free of charge”.
Local competition is “low cost” and competition from abroad provides “total solutions”
For Small and Medium Enterprises, finding the right balance is not that easy.
Highly competitive market
China is not only the “world production centre, but more and more, the country where most of your competitors are active.
Language barrier
The misconception that English could be understood and used locally (also for a classic PPT presentation) can lead to big disappointments and, even, a waste of time.
Motivations
China is the “world production centre” and your customers are maybe active in China → there is a potential for new businesses.
For certain products, a technology transfer is possible (even partially) which could lead to new opportunities.